My Favorite Holiday: Black Friday

Welcome back everyone to a special edition blog post. I would write more but writing isn't as much fun as telling you myself in yet another edition of the Chris Wagner Blog Show! Enjoy!



And the main event:

Same Concept, Larger Scale

This week we continued reading The Whuffie Factor and this time the topic was community marketing. This part of the book was really another take on word-of-mouth marketing and the simplicity of it is really just that, simple. One line stuck out to me that really sums up the power and ease of community marketing, “140-character plain-text messages can be so much more powerful than million-dollar ads.”

The power of community marketing is not a new concept. People trust people they know and there is nothing new about that.

Is My Whuffie Showing?

I surely hope so! This week, we began reading The Whuffie Factor by Tara Hunt. This book is quite a refreshing change from the more text-book-oriented readings we have previously had. In The Whuffie Factor, Hunt talks about how using social networks, especially online, can help to build your social capital—known as whuffie—which is basically the culmination of all the relationships one has built over time in social networks.

To start off, I will go a little farther in depth about what whuffie is exactly.

The Power of Interactivity

Hello again everyone and welcome back to my blog on media convergence. This week we are wrapping up both Briggs’ Journalism Next and Grant and Meadows’ Communication Technology Update and Fundamentals. Today’s topic, you ask? We’ll be talking about the interactive audience in both journalism and advertising.